UX Design
for Medical B2B e-Commerce


In 2015, I worked on the design & implementation of a new e-Commerce B2B ordering website for a global pharmaceutical client. The client lacked critical e-Commerce capabilities (phone & fax were still the primary ordering methods) and was suffering steady revenue losses. They wanted to implement hybris, on top of their existing SAP solution, in order to match & leap-frog competitors.


During the initial design stages of the project, I designed wireframes using Axure (UX). The entire system was divided into 3 phases, with staggered sub-stages of Requirements Gathering, Wireframing, Visual Design, and Front-End Development.

I participated in the requirements meetings (usually lead by the functional team) and voiced any critical details, so they could be discussed live and decided/parked-for-later. Then, I'd iterate through the wireframes, acquire sign-off, and work with a fellow designer on the visual designs (which, then would also need their sign-off to move into development).


The wireframes & visual designs exceeded client expectations, and were completed within 9 weeks. A pilot release went live in early 2016 at a South American country, followed by select countries across Asia & Europe; the project was completed in mid-2016.

UX was my main role on this project; however, after the UX work was completed, I remained on the project and shifted to an OCM (Office of Change Management) support role. In this new role, I conducted stakeholder analyses, designed a custom intranet sub-site for the project, personally designed various custom visuals to be used in communications and trainings, and oversaw design of custom artwork.

Visual Gallery

Here are the samples from this work. Unfortunately, for client-confidentiality purposes, any identifiable information has been blocked out. Please inquire to get more details.

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