Web Development
Vertical Solutions, Inc.
Brief
As the Marketing Design Manager at Vertical Solutions, I was a one-man army of everything marketing - which also included designing and updating the company website. When I started, I took over an extremely-dated (think 90's) and poorly patched-together website. Upper management was already aware of the dire need for a major overhaul; and that was partially the reason I, specifically, was hired.
Process
First, I setup a vigorous planning & design schedule: my goal was to (1) articulately identify the old website's shortcomings, (2) define the vision for the new website, and (3) prioritize the "must-have"s & "nice-to-have"s. Then, I started building the HTML from stratch, with an initial focus on the most important aspect of the site: the solutions/products pages. Through meetings with the upper management, I generated multitudes of iterations that organically evolved into the go-live ready state.
Result
The new & fresh website received high praise and leveraged the company branding. Additionally, various web analytics (such as Avg Clicks and Time on Page) and SEO (Search Engine Optimization) were noticably improved.
Visual Gallery
Here are the samples from this work. Keep in mind that back in early 2010's skeuomorphic design was the strongest prominent design trend. Please inquire to get more details.
