UX & UI Design
In the summer of 2013, I interned at the Veloz Group, Inc. in Los Angeles, a collection of startup companies under one umbrella. As part of my responsibilities as the lead of design, I had to oversee the design & UX of the new ordering interface for one of the portfolio businesses: Custom Tobacco.
I met with the founders to identify distinguishing areas they want their users, and then acquired the major user-flows from the business team. I leveraged these in order to construct the new UI, first as low-fidelity wireframes, and later (after some iterations with the founders) in high-fidelity mocks.
The design was well received and immediately forwarded to the development team to get started building a staged version. An early version went live within 2 weeks, and the full-fledged version was available in few months following the end of my internship.